Copyright © Kerry Thomsonhttp://www.MyPlugInProfits.com
Online advertising is more than a web site with words about your product on it. When a customer buys a product ...that customer has bonded either with the product or with the salesman. They are familiar with the salesman. They know he will answer all their questions patiently. They are familiar with the product and know it will give them what they want. The internet is a place advertisers can bond with their customers. It allows two way conversations with out making the customer feel uncomfortable. These conversations are created through various means such as e mails and chat.
You are not forced to talk with a friend. You want to talk and you do so when you are in the mood.
So it is with online advertising. A customer sees an e mail with a subject he is interested in. He can read it now or later whenever he is ready or in the mood. This is unlike billboards that go flying by and TV commercials that play when you are in the kitchen preparing snacks.
Email
Email is one of the prominent reasons people are on the internet. Friends send e mails to each other. They send pictures and the latest news on the family. It is possible to become friends with your customers through e mails. Sending e mail newsletters to keep the customer up to date on your company or product is bonding with them. They will come back again and again. That is, if they agree to the e mails. Sending unwanted e mails can have the opposite effect!!!
Micro site
This is a small web site on a larger web site. This can be good for products that people need but don't want to give a lot of thought to. For instance....a laxative. Who wants to read a lot about a laxative? But if you see a small site about it every time you go to your favorite health site you are likely to click on it. After all, eventually you may need it. Then when you go to the store you are not going to stand there and look at all the laxatives. You will remember the one from the micro site.
Web site
A web site is an easy way to bond with your customer. Here you create the customer's experience.
You will use color and other images that will appeal to your customer. You know exactly who your customer is and realize that a different image will appeal to a skateboarder than to a new mother.
You can track your customer's experience. You will know how many visited your web site, how long they stayed. You can interact with them by having a customer service area or a suggestion box. In doing this you are able to have the customer thinking of your product as a personality. There are many expert web designers. Consult one of them and use your web site for a few days to work out all the kinks.
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